SUNCO Tanning
Overview
SUNCO Tanning is a market leader in the tanning bed industry. They sell the best quality Wolff tanning beds through different media (online and offline). Recently we have enhanced their web application to help them increase their sales. That includes:
- Bringing improved reports in Google Analytics for enhanced e-commerce and different conversion goals. Goal conversions are the primary metric for measuring how well your site fulfills business objectives. A Goal conversion occurs once a user completes a desired action on your site, such as a registration or download. You’ll be able to see the conversion rates and number of completions for each Goal you set up. If you set a monetary value for each Goal, you’ll also see the value of your conversions.
- Display products in Google shopping through Google merchant product feed. The Google Shopping experience is built on Product Listing Ads, which are ads that include rich product information, such as product image, price, and merchant name. This ad format uses the data attributes from the product information you submit in your Merchant Center data feed. Google will show your ad to people who are already searching for the kinds of products you sell — so those people are more likely to take action. You can customize your ad content, set a budget and pricing that’s comfortable for you, and easily measure the impact of your ad with advanced reporting and performance tools. Google Merchant Center is a tool, which helps you upload your product listings to be used for Google Shopping, Google Product Ads, and Google Commerce Search.
Product cards for social media including the following:
- Google+
This is the most exciting option, which allows companies to share product photos and information directly through shares/tweets. Product Cards help set your content apart from the rest of the stream, increasing the likelihood that your customers will click on and share/retweet your posts.
- Autopost different products to social media in certain time interval. We have carefully set the time interval and how many numbers of products will be posted per day to avoid the blockage of the SUNCO social media account. Our custom made auto posting script is smart enough to handle posting to different social media pages just the way it needed to be.
These enhancements resulted in a noticeable response from potential customers of SUNCO Tanning. (Example) in two weeks they got 7000+ views on google+. More user engagement means more sales. All these enhancements are implemented using custom PHP codes.
